“We Don’t Like Your Kind – Unless You Prove Your Worth!”

The following is shared from an article by Jay Baer (the link is below):

“Companies sometimes ask me why they have so few Facebook fans, in comparison to email subscribers and overall customers. If we have 100,000 customers, why don’t we have 100,000 Facebook likes?

“Firstly, not every customer is on Facebook. Tom Webster from Edison Research says 52% of Americans are on Facebook, and when Tom Webster talks I listen. So that brings your potential like base to 52,000.

“And 32% of users have never liked a company, bringing your theoretical maximum number of Facebook fans to 35,360 (52,000 x 68%).

“In most cases, companies aren’t fully committed to promoting their Facebook presence at every turn, meaning that some portion of that 35,560 doesn’t even know you’re on Facebook.

“Perhaps most importantly – as underscored by the 9.8 finding, a bunch of your customers – even satisfied ones – don’t think you’re worthy of a like.

“Assuming that even your best and most loyal customers will “like” your page is a fallacy, considering you have to battle it out with hundreds of other brands to make it into that “magic 9.8″ likes for the average Facebook user.

“The prime objective for your Facebook efforts should not really be to grow your like base, especially through aggressive “like” buying and special offers. Shoot for steady expansion, but recognize that you simply will not be in the “magic 9.8″ for most people.

“Instead, you should be redoubling your efforts to activate and encourage the customers who have already liked you. Because while a “like” is just one click, putting you in the “magic 9.8″ is pretty special.

“And don’t abuse that vote of confidence. The report shows that 39% of Facebook users do not interpret their own “likes” of a company to equate to permission for that company to deliver marketing messages to the news feed – potentially bad news for the revamped style of applications Facebook announced that will automatically deliver hyper-targeted info to your feed.

“I’ve said in the past that the “like” is essentially digital bumper stickering. And now we know just how many stickers will fit on the cars of most Facebook users… 9.8. Our bonds between our Facebook fans and our companies are about to get even more complicated with the announcement that non-fans will now be allowed to post to the Wall, removing one of the rationales for putting you in the magic 9.8 in the first place. Yikes!”

– Jay Baer
( http://www.convinceandconvert.com/facebook/the-real-reason-your-customers-dont-like-you-on-facebook )

Jay: Great, great article! I hope some of our potential clients, and clients alike, learn something from your wisdom! >High Five<


~ by digitalninjasmedia on October 8, 2011.

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