404 Error Pages: Be Positive About This Negative Phenomena

You’ve all seen them: “404 Error” pages.

But what in the world does that mean? According to WikiPedia:

“The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested. A 404 error should not be confused with “server not found” or similar errors, in which a connection to the destination server could not be made at all. A 404 error indicates that the requested resource may be available again in the future.”

Okay, so none of us are 100% perfect typists. So why not capitalize on that fact? Did you know that you can create and install CUSTOM 404 pages for your web site? It’s true! So why not turn something inadvertent into a potential advertising bonanza. Here’s how it works:

You create a custom 404 page ( With these keen directions: http://queenofsubtle.com/404/?page_id=2128 .) Your customers, or someone in the world at large stumbles upon it. It’s freaking hilarious or poignant or insightful because you’ve done your homework and crafted something memorable. Now you’ve turned a boring, irritating, negative into a positive. In fact, if it’s funny / clever / witty / informative / useful enough, it might even go viral. And wouldn’t THAT be something!


~ by digitalninjasmedia on October 18, 2011.

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