Do Disturb

Caution: what I’m about to suggest is probably frowned upon. So do it at your own peril. I’m not bailing you out if you do something dumb. Mostly, because they know me down there (Thanks again, Weird Uncle Pete!)

And now: the idea. Many larger towns and cities have hotels. And, no, I don’t mean the ‘No-Tell Motel’ types. I mean the large, often chain, ones. Yep – those.

To make money, local prefectures will often play host to specific groups, who all need a place to sleep in between their meeting, activities, conventions, etc. This is where you come in. Find out who’s coming, and what they’re into. Then figure out how to work it into a viable market for your product. If you can’t, then at least you tried. But if you can, then you’re ready for step 2.

Step two is: Make, or have made, custom door hangers for the hotel rooms. Not sure which rooms are theirs? This is where social engineering comes in: Call the hotel, and find a clever way to ask what block of rooms is playing host to the event. If you sound nervous, or stupid, it won’t work. You have to be confident.

If you can make it this far, now you’ve got a new challenge: putting said hangers on said doors. Ultimately, anyone can usually walk in or out of a hotel unmolested. It’s when you do something stupid that you garner attention, and get tossed out on your rear or – worse – get thrown in the pokey. So you need to do your deed, and be gone before someone takes the time to watch those video monitors and see that you’re blanketing their establishment with advertising. Most likely, they’ll assume you’re on the coordinating committee, and not mind what you’re doing because it’s an interruption they don’t get paid enough to bother with.

You should also consider – and implement – other methods of Guerrilla Delivery to your targeted audience. You know where they are, you know who they are – so go nuts


~ by digitalninjasmedia on October 29, 2011.

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