Turn Your Marketing Inward By Marketing Yourself, To Yourself

Sometimes, marketing can be as simple as being introspective about yourself, your physical selling and business space, and your product or service. More often than not, humans tend to be creatures of habit, and averse to change. Have you been doing things the same way, successfully, for 20 years? That’s great! Now, what have you missed out on?

“But Heath!” you say, “Remember the adage: If it isn’t broken, don’t fix it!”

True enough. And I’m not saying it’s broken, necessarily. Let me put it like this:

Let’s say that you have a lawnmower that you really love (and not in a Weird Uncle Pete way, either). You’ve mowed with it for 5 years, and it’s cut your lawn without a hitch. But, for 5 years, you did no preventive maintenance. So what you’ve missed is the fact that, over time, the lawnmower has lost productivity. It runs slower, the blades are dull. What does this mean, exactly? It might mean that, every time you mow your lawn, you’re losing seven minutes of your life that you don’t even realize because mowing takes longer than it should.

See the difference? It isn’t broken – it’s doing what you need it to do. What it isn’t doing, is functioning to its optimal level. And this is where the consideration of introspection comes in.

There are so many facets of your business that you can analyze, quantify, and attack. I recommend choosing one that seems most prominent, and working on it first. A good manager knows that you function this way, as do pilots: They compartmentalize the problems, work in order of importance, and solve one before moving on to the next. And, as a manager of 15 years and 30 unique egos, I can tell you that it works… If you let it.

So, pick one issue and then follow it down the rabbit hole. Analyze your methods; consider time and motion management; concentrate on unanswered metrics and make them answerable; talk to your clients; consider the intuitiveness of your surroundings; think like a customer; think like a vendor; think like your thrifty cousin Myrtle. Whatever it takes, throw preconceived notions out the window, and clear the slate of complacency in your mind.

I guarantee you will be surprised at what you find. And, moreover, the rewards that tweaking those things can bring. Good luck!


~ by digitalninjasmedia on November 7, 2011.

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