Who Are Your Customers? The Fish Know!

The business card fishbowl: You’ve all seen them. Those glass containers found in stores into which you toss one of your business cards in the hopes of winning something that is free whether you actually need it or not. You do have one in your store, don’t you? Wait, what: You DON’T?! Well THAT won’t do at all.

For those of you that do, kudos! You’re dismissed from today’s lesson.

Now, for the rest of you: They are there for a reason. They provide hundreds of leads while quantifying who your clients are. This can tell you a lot, if you’re willing to take the time to listen and pay attention. They can also provide leads for cross-pollenation marketing. Most will also contain an e-mail address, and you could exploit this fact by adding a disclaimer in the body of the contest rules posted by advising them that, by participating, they are opting in to e-mail receipt. This way, those that choose not to do so, have fair warning. But when you DO send e-mail, make it something special or worthwhile. Or you’ll lose them as quick as you gained them.

There’s a ton of things that you can do with the cards, although each idea will be specific and different for each business-type out there. So give it a go, learn who your customers are, and give them something they hope to win. It’s a cheap way to hone in on who your customer base really is. And that data can be exceptionally valuable.


~ by digitalninjasmedia on November 14, 2011.

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