Clone Your Ad, And Stare Your Potential Customers In The Face While They Shop

Here’s an idea that many service providers and service-oriented vendors have already latched on to, but might have blown right past you: The shopping cart advertisement.

These things are BRILLIANT. They afford you a widely-varying, captive, audience. And – better still – you can tailor your advertising to a specific region via this method.

If you don’t know what I’m talking about, then I’ll assume you just returned from an important, top-secret, Government space pilgrimage of 25 years or so. So – first – welcome back to Earth! There have been a number of changes while you were gone, including this method of advertising.

What I’m talking about are those little signs that are ‘embedded’ into special frameworks either in the seats, seat flaps, front, sides, or bottoms of shopping carts. While you’re looking in your purse at your shopping list, or pondering what compelled you to pick up thirteen cans of Oyster Stew, there they are, staring back at you, advertising the whole time you’re there.

Also, they work even harder by advertising to the employees of the store day in and day out. Every day, those hard-working folks are inadvertently viewing those ads as they work their shifts. And every one of those glances is a potential opportunity for a new client or a sale.

I don’t necessarily recommend these signs for low-volume, non-repeat sales. They seem to be best for service providers who attain perpetual clients: Accountants, insurance sales, real estate – these are all home-run businesses for this type of advertising. So do yourself a favor, and see what it’s all about. You might find an amazing return on investment silver bullet.


~ by digitalninjasmedia on December 8, 2011.

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