Fashion Exposure: Want More? Try Polyvore!

In the age of information sharing and potential for humanization of local business owners to their potential clientele, sharing the right information in the right places at the right times can create more sales – with minimal interaction – than, in my humble opinion, any other time in human history.

Businesses whose product centers around fashion, accessories to fashion, or perhaps even grooming (i.e. – hairstyles, nails, etc.) may find interesting and new ways to connect with potential clients by using the fashion-interactive site known as Polyvore. Polyvore ( ) was launched in February of 2007 and, last year, made Time Magazine’s list of the 50 Best Websites for 2011.

What does this mean to you? In my opinion, Polyvore is a marketing medium that’s ready to erupt on the social scene. It allows users a social outlet to build fashion ‘sets’ from images gathered from the four corners of the web. What the site gains is insight into what is trending hot and cold, and hard insight into where their client’s collaboration and production monies would be best spent. The depth and nuances of the data has been reported to go into infinitesimally minute detail. Essentially, this changes the dynamic of the fashion industry from being dictatorial, to being democratic. The public’s voice may now be heard, and drive the fashion industry toward their desired ends – and not the other way around.

Encouraging your clientele to use Polyvore may offer you insight into their needs, wants, and desires. It may also offer your personal lines of clothing, accessories, or services an opportunity to find a new market, as your clientele may be encouraged to include your product in their ‘sets’, for others to latch on to socially and – hopefully – result in more sales and exposure for your brand.


~ by digitalninjasmedia on March 14, 2012.

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